Labracadabra
Client: GE Corp
To inspire the scientist in all of us, GE launched a brand new science series called "Labracadabra" on Facebook, Instagram, YouTube, and Pinterest. It launched in December 2016 with six videos, pre-assembled experiment kits, and an Alexa skill to walk participants through each experiment.
Role: Creative Director
Facebook, Instagram, and Pinterest
Content examples from Facebook and Instagram
GIFs were created from existing content
Speaker Splatter
Bouncing Bubble
Foaming Fountain
Pre-packaged kits were buyable though Facebook
Kit Promotional Images
An Alexa "Skill" ran users step-by-step through the experiments
