Client: GE Corp

After launching on Vine and seeing the popularity of one of their experiment videos, GE launched the #6SecondScience Fair to inspire users to create their own "micro science" videos. GE also partnered with influencers to create their own science videos and inspire their communities. A Tumblr housed submissions for the community to view and share. 

Winner of Digiday's Best in Show and a Cannes Bronze Lion for Digital Branded Content.

Role: Senior Art Director