30 Days of Moodboards
Client: GE Appliances
GE Appliances wanted to show just how versatile their "Slate" finish was by launching #30DaysOfMoodBoards, an Instagram and Pinterest campaign that showed 30 different styles paired with their "Slate" finish. In addition to GE's boards, influencers created their own boards along with corresponding Instagram Stories for each week of the campaign.
Role: Creative Director